Close Window

Portfolio: Project Close-Up

Pearls Exhibit
Client: The American Museum of Natural History
Category: Traditional Media: Production Services
   
   

Watch the exclusive behind-the-scenes
video below

Composite of the video display. Image created by
Mindy Weisberger.

Underwater chromakey in place.
Click here for production photo album.


Production Design Overview.

Behind-the-scenes video

To play the video, Click on the picture, then hit the play (>) button.

(These videos require QuickTime™ If you don't have QuickTime™,click here for a free downloadable player.)

 

 

Project Description
Produce a video for an exhibition on Pearls for The american Museum of Natural History.

The project involved creating a video experience to be projected at the entrance of the exhibit. The video helps to set a surreal and meditative mood for the exhibit and abstract the stereotype of pearl divers, which the remainder of the exhibit will disprove.

The video shows pearl divers peacefully descending and ascending through the water - but from a slightly different perspective. The point of view is as if the visitor is immersed in the water, with the divers.

   

Challenge
This project presented a series of challenges whose solution were aided by our experience in previous trials and tests for the Museum.

The projection requirements for the project were quite specific. Two large rectangular and translucent scrims will be hung from the ceiling, separated in-line from each other by about 18 ft. Projectors in the ceiling will then play the looped videos onto the scrims.

And to achieve the effect of the divers swimming down the water column against the darkly lit scrim, the background would need to be keyed-out to black.

To create this effect, we needed to shoot the video in a deep pool. We decided to use the pool in Montreal's Olympic Stadium, which allowed us the proper distance and depth to create the effect.

Production Design
To facilitate the planning, we used Nemetschek's VectorWorks MiniCad for the production design. This allowed a precise picture of the setup to emerge well before the shoot.

VectorWorks was also used to create a monitor overlay which enabled us to correctly position the camera for the two scales needed.


Chromakeying
We contracted Bob Kertesz of BlueScreen LLC to handle the keying for the shoot. He brought the key material, a giant 30 X 20 ft. sheet of Digital Green® green screen from Composite Components Company.

These solutions, together, amounted to what would be the first-ever application of underwater high definition chromakeying.

For on-site confidence, Bob also brought an Ultimatte system that allowed us to pull a live key and see the final effect of the keying - right on-site. This aided us greatly in the positioning of the lights.

 

"The most important issue for me was being confident that the key worked. We were spending a good deal of time and money on the effect and if it didn't work, we could not repeat the process. The Ultimatte system was ideal in this situation. We were able to test the lighting and make adjustments on site. I could go back to work confident that we could obtain the effect we wanted." Geralyn Abinader, Media Producer for the Museum.


 

Post-Production
After the shoot, Christy MacKarrell, Systems Administrator for the Museum, keyed out the green using the Piranha HD Visual Effects System. Then, Mindy Weisberger separated the individual dives and created a new composite using Adobe AfterEffects. Each of the two final videos contain several divers composited together running in a loops a little over a minute and a half each.

   

Audience
Attendees of the Pearls Exhibit at The Museum.

Press/Awards
SEGD Award
Recently, the exhibit was presented with an Honor Award in Interpretive Design from the Society for Environmental Graphic Design (SEGD) 2003 Design Awards. Click here for more information.

DV Magazine

An article describing the production appears in the March 2003 issue of DV Magazine. Click here to read the article.

Markee Magazine
Mention of the production has also appeared in the December 2001 issue of Markee within a feature covering specialty shooters, which included Anthony Lenzo, of Air Sea Land Productions who appeared on the cover.

Credits For the Production
Click here to see all the talented people involved with this project.

Media
16:9 HDTV

The camera system included the SONY HDW-F900 High Definition Camcorder (HDCAM), housed in Amphibico's Amphibicam Marine Video housing.

Tools
The following Digital Production Tools were used for the production of the video:

Nemetschek's VectorWorks MiniCad - Production Design

Apple Final Cut Pro - Initial testing

Adobe After Effects - Initial key testing

And others...

Additional Information
For additional information, contact us at: asl@airsealand.com.